A brochure is a great marketing tool, but if it is not created properly it could be a waste of time. There are a few things that need to be considered in order to create an effective brochure that is attractive to your target audience. Follow these tips in the creation of your brochure:
Understand its purpose
Know what the brochure’s purpose is! This may seem like a mediocre tip, but it’s more helpful than you realise. In order to create an effective brochure, you need to know what it is being used for. Understand who it is targeting, if it is advertising something specific or general products and services and so on.
First impressions matter
Make an impact with the cover. Choose a front cover that will catch the eye of consumers and make them curious to find out more. It is also important to be mindful of the type of company the brochure is for. If the brochure is for a charity, a flashy front cover might not be appropriate.
Don’t use a hundred different fonts, especially if it is a corporate brochure. Stick to one standard font for the copy and one for the headings. A fancy font once or twice may be acceptable, depending on the purpose of the brochure.
Keep it simple
Simple is the key to attracting customers without being overbearing. When there is too much to look at on a brochure, readers get bored. Don’t clutter the pages with pictures and don’t use language that people outside of your business probably wouldn’t understand.
Review the copy
Content is a very important part of a brochure. Make sure that the copy for the brochure gets the message across without being too complex. The copy should be concise, easily understandable and appropriate for what is being advertised.